Website critique

Find what’s going wrong and how to make your website convert better.

Your website isn’t generating enough business?

Are you snowed under with question that your webpage should be answering?

Do prospects get all the way to your checkout page and not click ‘buy’?


Wondering why browsers are bouncing from site without taking any action?

If any of this sounds familiar, then a comprehensive critique of your website can help generate more leads and send your sales soaring.

With each critique, you’ll get an easy to understand report:

  • Reviewing your copy
  • Analysing your website’s trust and conversion factors
  • Auditing you SEO fundetmals

And, a personalised list of easy to implement improvements for your website

Plus, you’ll get a scheduled ‘pick my brain’ call to ask any questions or bounce ideas off me.

Josh was really awesome with the information he shared. Very responsive and good quality. Highly recommend.

Jia Kok

Managing Partner, Home3D

 Who’s this for?

Solopreneurs, entrepreneurs, brands and business with an existing website that:

  • Isn’t getting found on Google
  • Isn’t converting visitors
  • Has people bouncing from your site as soon as they arrive

And, who want simple, straight forward advice on how to fix this.

Turn your website into a buisness generating machine.

Get in touch

And simply tell me how many pages you want critiqued, your web address and your website goals.



I’ll send you with an invoice for the number of pages you want critqued.  Or, you give you a custom fixed price quote for larger reveiws. 


Your report

You get to relax while I get to reveiw your website and prepare your report. You’ll receive an email once it’s ready.

Your ‘pick my brains' call

After you’ve digested my report, you’ll get to ask me any questions on a recorded video call you can watch back anytime.

It’s always a pleasure and a relief to work with Josh on my projects.

I’ve known Josh since 2015 and he has never failed to provide me with a highly professional and timely support when I have asked for his assistance completing important projects or tasksHe has a passion for ensuring that everyone he works with achieves their goals. Indeed, his support and help has been instrumental for me achieving my professional goals. 

Also, the great work he does has helped me develop and improve my writing and communication skills which are considered fundamental in my career. I am excited to continue working with Josh in the years ahead and to experiment with new ideas and strategies that could help me growing even further in my field. This because Josh is such a wealth of knowledge in a lot of different fields.

I highly recommend him.

Roberta Carluccio

Academic - Italy/Australia

What you get and how much it’ll cost.

I offer two critique packages:

  • Homepage critique – $97
    • An easy to understand report reviewing your homepage copy, user experience, layout and design, and  SEO fundamentals. 
    • A personalised list of easy to implement improvements
    • A 30min ‘Pick my brain’ call
  • Website critique – Home page + up to 3 pages of your choice $397
    • An easy to understand report reviewing your copy, user experience, layout and design, and SEO fundementals
    • A personalised list of easy to implement improvements
    • An analysis of your website structure
    • A 60 min, ‘pick my brain’ call

Why only 3 extra pages? I find that 4 pages (homepage + 3 pages of your choice) is generally enough to give customers a good overview of the range issues with pages on their site. And, it gives enough feedback to find and fix recurring problems on any other pages as well.

If, you still want more pages critiqued, or you have a large website your want reviewed, just ask me about a custom quote.


I'm not that tech savvy. Will I be able to understand your report?

I explain everything in easy to understand, straight forward english. I also include pictures where they might help. 

Don’t forget, you also have ‘your pick my brain’ call to ask questions too. 

Do I need to pay anything upfront?

For my standard critique packages, I ask for payment upfront. 

If your custom critque quote is more than $450, I’ll ask for a 50% commencement fee with the blance to be paid on completion of the report and before your ‘pick my brain’ call. 

How long will my report take?

From payment of your invoice, you’ll have your report typically within 7 business days. 

If I’ve got a hold up on my end (life happens), I’ll let you know straight away and give you a revised delivery date.

What information will you need from me?

To get your critique to youo as fast as possible, I’ll need your:

  • Name and contact details (mimimun your email address)
  • Your website address
  • Do you want a homepage or a website critque
  • If a website critique – what 3 additional pages would you like reveiwed
  • Nice for me to know – what is the goal of the pages you want reveiwed, ie sell a product, get more subcribers, inform

Is keyword analysis included in your basic SEO analysis?

No, it’s not.

This is because there are other important SEO and design aspects that form a foundation for your SEO success. I focus on helping you build a solid SEO foundation so that when you’re ready to optimise your content for a particular keyword, your page will have the best chance of ranking.  

If I see you’re using outdated SEO keyword tactics like keyword stuffing (repeating the same keyword many times on a webpage), I’ll let you know in my report. 

Who am I?


Hi, I’m Josh. A website copywriter who helps driven individuals and businesses with conversational copy for websites that wow, engaging email sequences and click-worthy content to fast track their digital marketing success.

While living and working in Europe, I developed a love of how things work, why things work, writing and travel.

Fast forward to today and it’s those same loves (well, maybe not so much the travel) that keep me delivering SEO friendly, user experience orientated copy that gets people signing up to your lists and sales in your shopping cart.

Get your free, no obligation quote today.

Drop me a line and I’ll be happy to clear them up for you. 

Got your game plan and want some help updating your web copy?

I offer a range of copywriting packages and services to get your website working harder and generating more business.

Or, your not sure if your problem is matches what I’m offering but you think I might be able to help? Simply get in touch, tell me what you have in mind and I’ll let you know how I can help.

If I can’t help, I can probably direct you towards a fantatsic copywriter who can.

Did you know I’m trained by two of the best in the business?

I’m a graduate of Belinda Weaver’s exceptional Copywriting Master Class and Kate Toon’s acclaimed ‘Recipe for SEO Success’ course.

So, you can rest easy knowing I’ve got what it takes to write converting copy and get you found online.

Still have questions?

Drop me a line and I’ll be happy to clear them up for you.